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Date: 2009-11-19
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CUT + RUN ENJOYS THE XBOX 360 EXPERIENCE WITH NEW CAMPAIGN BY DIRECTOR STEVE COPE
Cut + Run recently collaborated with production company Rattling Stick and agency McCann Erickson London on the new campaign for the Xbox 360 platform.

CUT + RUN FOLLOWS THE LIGHT WITH THE FORD FOCUS
This latest spot for Ogilvy, showcases the attraction of the Ford Focus. "White & Orange" was directed by Vaughan Arnell of production company Serious Pictures and edited by Leo King of Cut + Run, and began airing earlier this month.


Multitrack Editing in Sony Sound Forge 10
Combine Sound Forge 10's Event Edit mode with its multichannel functionality into a multitrack editing application
Sound Forge has always excelled at being a solid and dependable mono and two-track recorder and editor. Version 9 of the software brought multichannel support which many people misinterpreted to mean multitrack functionality. Multichannel really means the program can handle files beyond stereo such as 5.1 surround sound files.

Blur Studio Reels In Animation for Goldfish Crackers Campaign
Blur Studio recently completed a ten-spot series of commercials for Pepperidge Farm Goldfish crackers via Young & Rubicam, NY. The campaign is entirely computer generated and was directed by Blur's Leo Santos.

Diana's Top 10 Final Cut Pro 7 Features #6 - Apple ProRes Formats
Apple ProRes is not new to Final Cut Pro 7. It was introduced in Final Cut Pro 6. But with FCP 7, the ProRes family has been expanded to include 3 new-and extremely useful-formats.

Rhino 'Crashes' Fall Lineup With Spot Promoting Starz Series
Rhino Creative Director Vico Sharabani recently completed yet another close collaboration with the Snorri Bros., this time creating all the VFX for a carefully choreographed :30 promoting the new season of Starz' acclaimed series, Crash.

Speeding Premiere Pro CS4's H.264 Encoding with NVIDIA QuadroFX and Elemental Accelerator
Offloading video encoding tasks to the host GPU
High definition video editing and HD video encoding are two of the hardware intensive tasks that can be done with a computer. It takes a lot of power to complete these types of jobs, oftentimes rendering your computer limited in functionality while it encodes video. NVIDIA's Quadro line of graphics cards can help to speed up H.264/AVC encoding in Adobe Premiere Pro CS4 with an assist from Elemental Technologies' Elemental Accelerator.

Final Cut Pro freebies for a better edit experience
Little things make a big difference
It seems no matter how mature and complex creative software tools become, particularly non-linear editing systems, there always seem to be the extra things you find yourself wishing for. The technology trickle-down effect has seen enormous changes over the past decade where the tools that were once the sole domain of high-end turn-key systems - with appropriate astronomical price-tags - are now stock standard.

Diana's Top 10 Final Cut Pro 7 Features #7 - Improved Markers
You know those little post-it note pads that come in multiple colors? Ok, admit it now. Do you ever color-code your notes? Maybe yellow notes are financial, pink ones are hot to-do items. Well with Final Cut Pro 7, you can now use color to label your markers in a very similar way. There are several other marker improvements as well.

Kaspersky Lab's Peter Beardmore talks anti-virus and the Mac OS
Kaspersky, developers of anti-virus and security software has just released a version of its anti-virus software for the Macintosh operating system. While the Mac OS is targeted by malware and virus writers significantly less than Microsoft's Windows OS, it still gets attacked, just on a much smaller scale. Digital Media Net spoke with Peter Beardmore, senior product marketing manager, Kaspersky Lab, about viruses, malware, and the Mac OS.

Adding Audio Hardware Meters to Sony Vegas Pro
Use audio monitor options to keep an eye on levels outside the box
There's no doubt that watching volume levels with your audio- and video-centric projects is important. The digital audio world has a top limit --- 0 dBFS --- that you can't exceed. But screen real estate is often at a premium when working in the Vegas NLE. Sure you can pop the Audio Mixer and/or Mixing Console over to a secondary monitor, but that's often filled up with audio/video effects, waveform/vectorscope monitor, and even full-screen previews.


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