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Date: 2009-09-01
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Final Cut Studio's Motion 4
With all the new features in Motion (and across the the whole studio), $299 is a very affordable upgrade price
Star Wars Episode 1 and Apple's new Final Cut Studio have something in common, and that is the hype. Final Cut Studio has been hyped for more than a year, and every time someone blogged about its release coming up, nothing happened. Well, mid-way through July, Apple snuck Final Cut Studio (not called 3, just Final Cut Studio) onto its website, and needless to say, the tidal wave began.

SCRATCH and RED ONE Take Part in "Running with Bulls" for IMAX 3D
During ten very intense days in Pamplona, Spain, ITP Producciones Audiovisuales and D4D Ingeniería Visual shot 3D stereoscopic footage using the RED ONE(tm) 4K Digital Camera for San Fermín Films' Running with Bulls. Creative and technical teams from Spain, France, Russia and the United Kingdom worked together on this very demanding stereoscopic production that also included ASSIMILATE's SCRATCH(r) Digital Process Solution.


CUT + RUN'S DAN ROBINSON ENJOYS START OF SEASON WITH BROTHERS & SISTERS
Cut + Run editor Dan Robinson was recruited to cut the new commercial for Sky that kicks off the new season of UK football on Sky Sports and Sky Terrestrial networks.

Shooters Post & Transfer Creates 'Defining Moments' For MASN
Company Develops Unique Virtual Set For Comprehensive Campaign
Shooters Post & Transfer, the full-service creative post house, stepped up big-time for MASN, (Mid-Atlantic Sports Network), the Baltimore, MD-based regional sports network owned jointly by the Baltimore Orioles and Washington Nationals, handling the production with a cast of real fans, and the complex post production that centered on creating intricate 3D virtual sets that evoked the iconic look of Camden Yards and Nationals Park -- the home stadiums for Orioles and Nationals respectively. The 20-spot branding campaign was created by the Washington, DC-based agency Rosenthal Partners, and directed by Peter Churchman of Churchman Productions, Ardmore, PA.

Explosion Robinson Scores Show Open for VH1's New Reality Series 'The T.O. Show'
Music/Sound Design Highlight Two Sides of NFL Star Terrell Owens' Personality
NFL star receiver Terrell Owens has two sides: good-natured, happy-go-lucky Terrell and the cocky, brash superstar who prefers to go simply by his initials T.O. Both personalities are on view in VH1's new reality series The T.O. Show, and thanks to Explosion Robinson, the custom music and sound design shop founded by Stephen Hermann, you hear them equally well in the show's open.

Building a Better Mouse: Contour Design RollerMouse Free
Using the RollerMouse Free with Sony Vegas Pro and Sony Sound Forge for video and audio editing
Like me, you've probably been mousing around for some time. You may have even tried some mouse alternatives, such as tablets, trackballs, and their ilk. But, eventually you found yourself back with the mouse in hand. I know, it's not an easy habit to break. But now there is an alternative that is well worth considering: the Contour Design RollerMouse Free.

Apple Compressor 3.5
Apple has done a lot of work underneath the hood to help bring a more powerful encoder for us, the Final Cut Pro editors
With the long-anticipated update to Final Cut Studio, Apple has introduced an upgrade to Compressor. Not a full new version, but still a significant update, nonetheless. However, you need to consider that while Compressor is a stand-alone application, it's now a major part of Final Cut Pro 7, and that is where its strengths lie.

Star East Digital Ramps Up Productivity with SCRATCH Data and 4K Workflows
CEO Yoon Kim and digital artist Kevin Kang of Star East Digital Labs (Seoul, South Korea) were looking for another grading system to integrate into their existing post-production workflows. After putting SCRATCH(r) through its paces, they determined SCRATCH had the power, real-time performance, features, and stability to deliver high quality results for their clients. One such project is Take Off - the current #1 box-office hit in Korea.

Cut + Run's Andy McGraw Travels to Shanghai for Anta "Deuce"
Andy McGraw was offered a sporting chance and victoriously delivered a complex edit for this new ANTA Sport commercial directed by David Edwards of HANraHAN for JWT Shanghai.

First Look: Panasonic AG HMC150 AVCCAM camcorder
Back in 2005, my aunt asked me to videotape her wedding. Now I am not a professional videographer, but rather, over the years I've enjoyed shooting video with all types of cameras, be it via my digital camera, my Flip video camera, to a variety of miniDV cameras. So I agreed to tape her wedding.

Apple Final Cut Pro 7
There are plenty of great new features that make it worthwhile to upgrade
A little more than two years after Final Cut Pro 6 introduced the ProRes codec, Background Processes, Smooth Cam, and many other functions, Apple debuts Final Cut Pro 7 (FCP), part of the third version of Final Cut Studio. There are more ProRes options, export settings that can be done in the background without Compressor 3.5 open, iChat Theater support (an excellent collaboration tool), and much more. FCP is 10 years old this year, and they've been listening to us, the editors! Let's just dive in and take a look at all the new stuff.


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