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Date: 2009-07-07
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Essential Final Cut Pro: FxFactory Pro and CrumplePop
Plug-Ins/3rd Party Software Part 3
Heath McKnight
For this Final Cut Pro (FCP) Plug-Ins and 3rd Party Software apps, I decided to focus only Noise Industries' FxFactory Pro (also available for Motion, Final Cut Express, and Adobe After Effects) and some of key plug-ins, including those from Noise Industries, SUGARfx, yanobox, and Boinx Software. I will also take a look at CrumplePop, which is a very cool "handwritten" text creator that helps editors create handwritten-style graphics on templates that look like paper, Post-It-style notes, masking tape, and more.
Award-Winning Director Marc Forster Teams with Cut + Run Editor James Nelson on New Swiss Air Film
none
Flying - or modern day travel via air - evokes a variety of images but certainly rarely as beautiful or sublime as what unfolds in the new Swiss Air film directed by Marc Forster ("Quantum of Solace," "Finding Neverland," "Monster's Ball"). To help orchestrate and unite the myriad of elements involved, Forster turned to Cut + Run Editor Jay Nelson who worked hand-in-hand with the director and the effects production company MK12 on the project.
13-inch MacBook Pro
The update to the unibody MacBook gets Pro status, SD card, and more
John Virata
Over the years, I've had always had access to a Macintosh computer, starting way back with the PowerBook 140, to the dual 450 G4, to a 15-inch MacBook Pro with illuminated keyboard. I used the systems for testing the latest software from Adobe, Apple and others. I've never really became a Mac user, because I have been using Windows computers since 1994 and became used to that OS. But the new MacBooks piqued my interest in part because of their use of aluminum.
Elgato's Turbo.264 HD
Hardware USB accelerator and software video encoder for the Mac
Heath McKnight
Elgato's Turbo.264 HD is a pretty cool and affordable hardware USB accelerator and software video encoder for the Mac. Easily create high-quality (and small in size) H.264/MPEG-4 movies from your existing videos, and from an AVCHD video camera. You can even use it from within Final Cut Pro 6.x and QuickTime Pro, plus iMovie for those of you working in Apple's consumer editing app!
Western Digital MyBook Studio Edition II 4TB external hard drive system
4TB RAID 0/RAID 1 hard drive system for Macintosh
John Virata
External hard disk drives have the advantage of storing large capacities of data in form factors small enough that you can carry them with you. With devices that capture large amounts of data, such as HD video cameras and high megapixel digital SLR cameras now the norm rather than the exception, all that data has to be stored somewhere.
BLUE ROOM WINS PROMAX/BDA HONORS FOR EMERIL GREEN SHOW LOGO AND HISTORY LOGO
Their Whale Wars Shield Spot also shown in Best of Cable Presentation
none
On June 16, at the 2009 PROMAX & BDA Conference, Blue Room took home a Silver statuette for their art direction and design of the show logo for Emeril Green, part of a full graphics package and complete in-show package they created for Planet Green. Blue Room also earned a Bronze for their design of the History(tm)logo, part of the agencyâ??s refresh of the networkâ??s brand which included an on-air graphics package, station IDs and promo packages.
Dr. Dre Delivers New Track in Dr. Pepper's Spot Edited by Cut + Run's David Checel
none
The new commercial for Dr. Pepper via agency Deutsch and edited by Cut +Run's David Checel features Hip-Hop mogul Dr. Dre and the world debut of a track from his highly-anticipated "Detox" album.
Blackmagic Designs' Studio Videohub
The Routing switcher Re-invented
none
Studio Videohub is the latest edition to Blackmagic Designs multi-award winning routing switcher family. Sitting in a compact 2 rack units, the Studio Videohub is a powerful 16 x 32 SD / HD-SDI / 3G SDI routing switcher created with the small post production workgroup in mind.
BOND Edits Touching New Sprint Ad With Timely Economic Message
Full-Service Post House Teams With Ad Agency The Vidal Partnership for New U.S. Hispanic Market Spot
none
Money may be tight nowadays, but a new ad for Sprint called "Learnings" (:30) from agency The Vidal Partnership, New York, featuring editorial/post work from BOND (http://www.bondedit.com) editor Sebastian Wainstein, elegantly highlights how people are changing their behavior and saving money in creative ways, including taking advantage of Sprint's money-saving Family Data Plan.
Outside Celebrates Bold Changes with Tecate Light
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Advertising agency Adrenalina/NY tapped the talents of Director Steve Ramser and Outside Editor Jeff Ferruzzo to complete the latest commercial campaign for Tecate Light. The fully-loaded spots (two :30 versions) illustrate Tecate's take on "change," highlighting their bold twist on marketing "cerveza."
CUT + RUN'S DAVID CHECEL MOVES TO SAMSUNG'S DJ BEAT
none
The new campaign for Samsung's Beat DJ is a wacky and wonderful illustration of the phone's totally unique offerings. Beat DJ places the user's digits in control of their music with the ability to add a whole wealth of DJ effects with a tap of the touch screen.
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